HFX sports bar & grill
BRANDING
Client name
HFX Sports Bar & Grill
Brief / Summary of Work
Form:Media was tapped to craft the identity and campaign material for Halifax’s newest—and largest—sports bar, encompassing 90 LED TVs and full scale restaurant across 12,000 square feet.
Form:Media’s first challenge was an identity. Building on sports iconography, Form:Media crafted a highly muscular and solid identity that could double as the logo for a sports team. This very thematic design was then carried through almost every aspect of the built environment, from the in-house signage to the stationary and menu as well as the bar’s website.
Using sports iconography, Form:Media created a strong and versatile identity that is indelibly linked to the newest addition to Halifax’s sports bar scene.
[note: interior image shown for context]
Participating Members and Roles
Project Management: John deWolf
Lead Design: Will Hopkins
Graphic Design: Cassy Collins
Client: Marcel and Michel Khoury
